I think we need to educate first all of us in the forum just to see if we are all on the same page, hopefully get a big turn out to see we have many committed supporters.
After that we should try and educate clubs with large numbers of people, but not get them to sit down and listen (boringgg.) at this point, just an on the go thing, quick chat, flyers, printouts on the wall etc... 1st clubs to go to should be gun clubs and etc as they already have the mentality of safety towards firearms and they would most likely enjoy to have the chance of shooting people with "toy" replicas of there real firearms so therefor promote and educate those around them.
Also reenactment people, laser tag and milsim/bushball type paintballers would like to also know about this sort of thing, but be careful as there will be rivalry if things don't go right and those who could help us will most likely be ignorant. (Paintball vs Airsoft, that things still goes on and on in most countries where they are both legal)
Only after we target the right people I reckon we should gather the feedback and produce something towards the general public. Something in the sort of FAQ, quick and effective. Not many people will spend their time listening to something that doesn't bother them and no one without interest will sit down for a proper session. You see it all the time at shops, city streets, etc... (I do the same, i just think they all want to sell something so mehh, get away from me)...
IMO, facebook & youtube are powerful tools in our modern days. Use and abuse...